VIDEOS 2B - Learning and Information Center Blog

How do you sell silence? For the MCHOSE UT98 Kickstarter, we filmed in Barcelona and Shenzhen labs to prove its whisper-quiet typing. The result? 11x funding—and a lesson in showing, not telling.

Welcome to our latest blog post at Videos 2B, where we delve into the creation of the Kickstarter campaign video for FlexPow, a revolutionary transformable MagSafe power bank. Join us as we explore the stages from concept to final product, showcasing how our team captured the innovative essence of FlexPow. We'll share insights into our pre-production planning, detailed shooting techniques, and the post-production process that helped propel FlexPow to surpass its funding goals. This project exemplifies our commitment to transforming innovative ideas into compelling visual narratives that resonate with audiences and drive success.