Our video for MCHOSE x Unbox Therapy UT98

When MCHOSE teamed up with Unbox Therapy to launch the UT98 Silent Mechanical Keyboard on Kickstarter, we knew the campaign video had to be as premium as the product itself. Our goal? Showcase the keyboard’s sleek design, ultra-quiet switches, and wireless versatility in a way that would captivate backers—and drive conversions.

The result? A successful Kickstarter campaign that surpassed its funding goal and left customers eagerly awaiting their UT98 keyboards. But how did we bring this vision to life? Here’s the behind-the-scenes story of filming in Barcelona and Shenzhen, the creative challenges we faced, and why the final product resonated so well with our audience.

The Concept: Blending Aesthetic & Functionality

We wanted the video to highlight three key aspects of the UT98:

1. Premium Design – Showcasing the aluminum knob, ergonomic build, and Unbox Therapy collaboration.

2. Silent Typing Experience – Proving it’s truly under 35dB (quieter than most mechanical keyboards).

3. Seamless Wireless Performance – Demonstrating tri-mode connectivity for work, gaming, and travel.

To achieve this, we planned a mix of studio shots, real-world usage scenes, and cinematic B-roll—filmed in two key locations: Barcelona (for lifestyle shots) and Shenzhen (for tech-focused production).

Barcelona: Capturing the Lifestyle Appeal

Why Barcelona?

The city’s modern architecture, vibrant workspaces, and natural lighting made it the perfect backdrop to position the UT98 as a stylish productivity tool for professionals, gamers, and creatives.

Key Shots We Captured:

✔ Workspace Scenes – Typing in a sunlit co-working space, emphasizing the keyboard’s quietness.
✔ On-the-Go Usage – Wireless mode transitions in a café (Bluetooth to 2.4GHz dongle).
✔ Close-Up Cinematics – Slow-motion keypresses, RGB lighting effects, and the aluminum knob in action.

Challenge & Solution:

• Background Noise: Since we were filming in public spaces, ambient noise could interfere with the "silent typing" claim.

• Fix: We used close-up ASMR-style audio recording in controlled environments and layered it in post-production.

Shenzhen: The Tech Hub Precision Shoot

Why Shenzhen?

As the electronics manufacturing capital of the world, Shenzhen gave us access to:
✔ High-end filming studios with tech-focused lighting setups.
✔ MCHOSE’s engineering team for authentic behind-the-scenes content.
✔ Controlled sound environments to accurately capture the <35dB typing experience.

Key Shots We Captured:

✔ Factory & Prototyping Footage – Showing the keyboard’s gasket mount construction.
✔ Switch Close-Ups – Highlighting the silicone-dampened, pre-lubed switches.
✔ Side-by-Side Sound Tests – Comparing the UT98 to traditional mechanical keyboards.

Challenge & Solution:

• Demonstrating Wireless Stability: We needed to prove the 2.4GHz and Bluetooth modes were lag-free.

• Fix: We filmed real-time gaming and typing tests with on-screen latency measurements.

Post-Production: Making the Magic Happen

The edit had to be fast-paced yet sleek, balancing:
🎬 Product Shots – Clean, high-detail close-ups.
🔊 Sound Design – Amplifying the "silent switch" difference.
📊 Kickstarter-Optimized Flow – Quick cuts, bold text overlays, and a strong CTA.

We also included:
✅ Unbox Therapy’s testimonial (recorded remotely) for credibility.
✅ Side-by-side comparisons with noisy keyboards for contrast.
✅ Animated spec breakdowns (battery life, tri-mode, etc.).

The Result: A Campaign That Delivered

The Kickstarter surpassed its $10,003 goal, raising $115,946 with 941 backers—proving that the video’s blend of lifestyle appeal and technical proof points resonated.

Customer Feedback Highlights:

⭐ “The video sold me instantly—seeing the silent typing test was a game-changer.”
⭐ “Love the Barcelona scenes—makes the keyboard feel premium yet practical.”
⭐ “Finally, a mechanical keyboard I can use in an office!”

Conclusion: What We Learned

1. Location Matters – Barcelona added aspirational appeal; Shenzhen ensured technical accuracy.

2. Sound is Key – For silent keyboards, high-quality audio comparisons are crucial.

3. Collaboration Wins – Involving Unbox Therapy early boosted credibility.

The UT98’s success wasn’t just about the product—it was about telling its story in a way that made backers feel the difference. And with shipments starting soon, we can’t wait to see the reactions when it lands on desks worldwide.

Want your own UT98? BUY IT HERE

Tags:

#Kickstarter #MechanicalKeyboard #UnboxTherapy #MCHOSE #ProductVideo #BehindTheScenes #SilentKeyboard #TechFilmmaking #Barcelona #Shenzhen