What type of advertising is a promotional video
With the advancement of technology, advertising has become a complex practice, with video advertising as one of the most effective methods. Many approaches exist, but promotional videos have transitioned to being seen in most every marketing plan. Why? Nothing is as effective as visual storytelling to attract and stimulate action.
Promotional videos are now a necessity not a choice!
At Videos2B, we love creating the promotional videos that not only tell your story, but also produce results! Our creative team collaborates with brands to translate ideas into high-impact video that engage and convert. So how about the details? What is a promotional video and why is it important in advertising? Let’s dive deeper into the video advertising world to get some context on what promotional videos are all about and how they work
What is a Promo Video and Why Does it Work
Promotional videos are short, entertaining videos that highlight a product, service, or brand. Essentially, they are developed to grab the audience's attention and get them to take action, which could include purchasing a product, signing up for a service, or interacting with your brand. Promotional videos are usually a part of the overall marketing campaigns and can be distributed through multiple channels, including social media, websites, and email marketing. Promotional videos are the ultimate flexible marketing tool in the ever changing world of marketing.Educate yourself on how to create engaging ad videos that actually convert.
Why Promo Videos Generate Higher Conversions Than All Other Types of Content
Promotional videos can serve many roles and often share the most common goal of increasing brand awareness by visually presenting what a brand has to offer. They are designed to inform and educate the potential customer about the details, features, and benefits of a product or service. In addition, promotional videos can drive conversions; they often create urgency or highlight special offers that encourage the consumer to engage immediately. Finally, like all video content, they can use storytelling and emotional elements to stay in the viewer's mind and lead them easily through the marketing funnel.
Watch our promo video for AEROBAND a great example of product story telling.
This quick video from Videos2B gives a great overview of what promotional videos are and why they’re so effective in modern marketing.
4 Essential Elements of an Effective Promo Video
Constructing an effective business promotional video requires several important factors to come together:
Clear Message: The video needs to have a simple, and easily comprehendible message that gets through to the target audience. This avoids any ambiguity and ensures the viewer understands the offer and the value right away.
Quality Add-Ons: Good-looking visual components throughout the video to grab viewers attention and maintain it over the length of the video. These must be good-looking and relevant to the message, otherwise, they become scene dumps.
Call-to-Action (CTA): A good CTA will unify the whole video since it directs the viewer to take action, e.g. visit a website, purchase something, or share the video with a social network.
Conciseness: Being sucinct in your video is very important as well. This ensures that the message is relayed efficiently and there is no loss of interest for the viewer. A concise informative video can have a more eventual impact in a shorter time.
The Backbone of Modern Marketing? It’s Promotional Video
Promotional video advertisements are part of a larger video marketing strategy. Video marketing involves using video content to promote products, connect with customers, and raise brand awareness. Here’s how promotional videos fit into this framework:
Enhancing Brand Storytelling
Promotional videos offer a dynamic channel for storytelling. Just through visuals and narrative techniques it can create emotion with the audience. No surprise, emotional involvement is required for people to trust and be loyal to a brand as a means of creating long-term relationships with customers. By offering stories that engage viewers with values and desires, promotional videos can encourage viewers to become advocates of the brand rather than just viewers.
Increasing Engagement and Reach
In general, videos are capable of engaging consumers like nothing else. Video is a very dynamic medium, enabling it to capture attention faster and keep it longer. Using promotional video as part of marketing plans can help improve brand engagement and awareness, and can support conversion. Increased engagement can lead to improved brand memories and improvements to associations with the brand.
Versatile Platform Compatibility
A significant benefit of promotional videos is their adaptability on multiple platforms. They can be modified to reach different social media platforms, like Instagram, Facebook, YouTube, and TikTok, ensuring the best engagement. This flexibility allows brands to reach the consumer audience when and where they spend their time online, maximizing brand visibility and impact. Because videos can be modified for the audience and format of each platform, brands can communicate consistent messages and reach different audiences across the digital landscape.
Which Type of Promo Video Should You Create
Promotional videos come in different forms, each one serving its own reason. Knowing what the differences are helps brands choose the best option for their advertising needs.
Product Demos
Product demonstration videos are designed to show how a product works while recommending what the features and benefits are. These types of videos can be very effective in educating potential customers, answering common questions, and eliminating any concerns potential customers may have. The best thing about product demonstration video is that they provide clear and thorough insight into a product that is taking action. Overall, it will get customers feeling confident about moving from consideration to purchase. For selling on Amazon, understand how to maximize sales with Amazon product videos for platform-specific strategies.
Brand Videos
Brand videos focus on sharing the brand's mission, values, and overall vision. These videos are exceptional for developing brand identity and enabling an emotional connection to the audience. By explaining the brand's philosophy and meaning, these brand videos help define a brand's identity and bring a feeling of community to consumers.
Event Promotions
Event promotional videos are designed to build excitement and awareness for upcoming events like product launches, webinars, or conferences. These videos provide the necessary event information and invite potential audience members to participate or register. By creating some excitement and anticipation, event videos help increase attendance and engagement.
Testimonial Videos
Testimonial videos mainly feature satisfied customers who discuss their positive experiences before, during, or after using a product or service. Seen as endorsements, testimonial videos are valuable means for establishing trust and credibility, while also influencing potential customers in making evidence-based purchasing decisions. Testimonial videos provide real-life examples of success and social proof associated with a product and increase the credibility of a brand.
Your 5 Step Guide to a Killer Promotional Video
Creating an effective promotional video is a labor-intensive endeavor, so being as purposeful and organized as possible will benefit the project greatly. Here are some steps to establish the approach.
Define the Objective
Before you start the video production process, you need to determine what the objective of your video is. Where do you want the viewer to take some action in response to your video? Do you want the consumer to purchase a product? Do you want them to subscribe to a newsletter? Are they attending an event? You must know your objective, or "call to action", and the video content will fall into place accordingly, as will your messaging. All pieces of the video puzzle will come together once you have a clear idea of the result you want from the video.
Know Your Audience
You must also understand your target audience if you want to achieve an effective "call to action". You need to think about the demographics of your audience, their interests, and their pain points. This information will help you develop a message that connects with your audience because you will be able to align the video's content and style (overall theme) with what the audience prefers and needs. By thinking of your audience as specific individuals who have their own challenges to overcome, brands can help them achieve their goals and create an enjoyable viewing experience.
Plan the Content
Create storyboards or scripting to delineate the content and structure of the video by advancing the plans, which should include the key message, visuals, and the call to action. It is important to keep the video tight and on track to avoid losing the interest of the viewer, and you will want to ensure that the message is getting across. Creative planning of your content is the best way to differentiate. Look at some creative methods for engaging video productions that can spark new ideas for your next promo vide
Production and Editing
Once the content is planned out, you can begin the filming and editing process. You will want to use high-end equipment and professional editing programs to put together a final product that is sharp and polished.
If you're not sure where to begin, look at our must-have video production services for businesses in 2025 to learn what production services are most applicable this year.It is during this stage that you want the maximum amount of quality control, and attention to detail can mean the difference between a video that represents the quality and professionalism of the brand and a video that falls short of expectations, and misses the message all together.
Distribute and Promote
Once editing is finished, we can cancel plans for a film premiere party, but remember to distribute the video across all appropriate medium and advertise it. Use all mediums available to excite consumers, such as social media, email, and your website. By using multiple touchpoints, brands can make sure that it is seen and that it can have the impact it intended.
For a complete overview of creating quality videos from start to finish, check out our comprehensive guide to video production.
Conclusion
Promotional videos are a powerful advertising method that can dramatically improve your brand's potential to market its products or services online. By understanding the different types of promotional videos and learning how to create them effectively, brands can utilize video marketing as a way to engage their audience, and convert to sales. In a time when video content is rapidly rising, mastering promotional video advertising is not just beneficial, but crucial to stay relevant and successful with your marketing endeavours.
If you're ready to elevate your brand with high-value video, check out our pricing packages today and see if we are a good fit. Have questions or want to start? Don't hesitate to reach out— we are excited to help you create your vision!