Crafting the AGM H Max Ad in Berlin: A Behind-the-Scenes Look
Behind the Scenes: Crafting the AGM H Max Video Ad in Berlin Post-IFA
This summer, right after the bustling IFA show in Berlin, our team at Videos 2B had the exciting opportunity to produce a video advertisement for the rugged AGM H Max smartphone. Berlin, with its vibrant street art and historic backdrops, provided the perfect canvas to showcase the resilience and sleek design of the AGM H Max.
Location and Timing Choosing Berlin as our location was strategic. The city’s dynamic urban environment contrasted beautifully with the rugged features of the AGM H Max. Filming in summer allowed us to capture the city in its best light—literally and figuratively—using the golden hours of early mornings and late afternoons to enhance the visual appeal of our shots.
The Production Process Our production process began with a thorough scouting of iconic spots around Berlin that aligned with the tough, adventurous brand image of AGM. Places like the East Side Gallery and the bustling Potsdamer Platz were key locations, providing a mixture of historical textures and modern architecture that mirrored the smartphone’s blend of durability and contemporary tech.
Shooting Challenges and Triumphs Shooting in a lively city comes with its set of challenges, from managing permissions and crowd control to adapting to sudden weather changes. However, our experienced crew was well-prepared, ensuring that each scene was shot with precision and creativity. One of the highlights was capturing the AGM H Max’s durability test on cobblestone streets, a testament to its robust build.
Post-Production Magic Back in the studio, the post-production team added their magic, fine-tuning color grades to reflect the phone’s sleek aesthetics and overlaying dynamic text that highlighted its key features. The final ad was a blend of gritty action shots and smooth, high-tech product close-ups—a narrative as compelling as the smartphone itself.
Conclusion The video advertisement not only highlighted the standout features of the AGM H Max but also encapsulated the spirit of Berlin. It was a project that tested our adaptability and creativity, ultimately resulting in a product that we’re incredibly proud of. Stay tuned to our blog for more behind-the-scenes content from Videos 2B, where creativity meets efficiency in every frame.